Definitely going to watch it. I'm a football fan and an NFL fan, so the game is of historical interest to me. Plus you have a team going for what's never been done before, win three SB's in a row led by arguably the greatest player in major American team sports since Michael Jordan. Philly has one of the best offensive line in years, and a RB who's having an historical season. To top it off, they're probably the two best teams from their conferences, setting up what could be an epic battle. So many other interesting characters and subplots as well. What's not to like if you're a football fan?
I will say, however, that the SB is way over the top for my tastes. I much prefer NFC/AFC championship weekend where the game is played on a home field with real fans of the team, and there is a lot less non-football related stuff going on around it. Hell, I even prefer the divisional round of playoffs more. I'm just not into the spectacle that it became over the years.