article linked and quoted in part by sutz":334vzays said:
These facts cry out for a broader, structural explanation. One is that Trump’s nonstop news cycle has become a more entertaining sport than, well, sports. But here is an even more important one: Five years ago, there were hardly a million “cord-cutter” households. Today, there are an estimated 7 million. That’s an exodus from pay television the size of Virginia and New Jersey combined. It’s inconceivable that this would have no effect whatsoever on NFL ratings. Rather, football is the most buoyant cargo aboard a sinking ship.
The article mentions surveys that support the notion that fans are turning off the NFL due to protests, then discards that data in favor of his own analysis:
Some high-profile surveys blamed Colin Kaepernick and other pre-game protesters. And there is no question that many Americans are personally offended by pre-game demonstrations. But this explanation is unsatisfying, for two reasons. First, Kaepernick isn’t on any NFL team in 2017, and Week 1 viewership this year was even lower than 2016, in some windows. What’s more, there is some evidence that the number of people who watched any part of an NFL game increased in 2016, and ratings only dropped because fewer people watched until the end. This suggests that the quality of the gameplay, not the tenor of politics, was the more important culprit.
Last year the presidential election was proffered as a reason, as well as the cord-cutters and quality of play. All of these can contribute. The crappy Thursday night match-ups last year were definitely less-viewed.
The claim that it can't be the protests because Kaepernick isn't on a roster is breathtakingly specious. The broadcasts have been calling attention to the kneelers, and there have been some high-profile additions to their ranks, Bennett among them.
Also, it just smacks of avoiding the obvious. The fans when surveyed indicate the protests are pissing them off, the NFL has been indestructible for decades until the protests - even the domestic violence and concussions hardly made a dent - and whether you are behind the protests or against them, you are no longer thinking about football purely. This saps some of the fun out of it and is the same reason other entertainment such as movies or music usually doesn't fare well when it becomes politicized.
If we're not going to take the word of NFL fans surveyed I guess it can't be proven.