Russell is very controlled, as he's quite aware of people making their own impression of his actions (i.e. people always watching). This can come across as having a fake persona, but it's an awareness of scrutiny for public people and I'm sure he's a bit different when out of the public.
As far as building brand, it's not really different than what Sherman's doing, it's just a different methodology.
Finally, when I watched one of his recent interviews on nfl.com and he was talking about his camp for kids, his demeanor changed...loosened up and you could see his enthusiasm for working with kids. It wasn't fake.
Not saying baldwin is referring to Wilson, as I can't read his mind and trying to read the twitter tea leaves is a bit like looking at a rorschach test.
As far as building brand, it's not really different than what Sherman's doing, it's just a different methodology.
Finally, when I watched one of his recent interviews on nfl.com and he was talking about his camp for kids, his demeanor changed...loosened up and you could see his enthusiasm for working with kids. It wasn't fake.
Not saying baldwin is referring to Wilson, as I can't read his mind and trying to read the twitter tea leaves is a bit like looking at a rorschach test.