Ever since the 60 minutes article on Rodgers' insecurity and his fittingly insecure reaction to it, things haven't been the same. He went from a god among QBs to a guy who is now open season for character assassination, where every thing he does is over-scrutinized and over examined and made too big a deal out of. Rodgers is aloof, and he's insecure, and petty, and he might not be warm and fuzzy all the time to everyone, and he might be a bit of an introvert. But in my opinion, those things don't merit the "cool to hate" label that suddenly became part of the popular culture groupthink in regards to Rodgers. His flaws are simply common elements of the human condition, basically we are hating on him because he isn't an awesome person. I think that's silly. Not everyone can be a perfect person like our QB.
I think it's kind of funny how both Baseball and the NFL have an A-Rod that is a major source of criticism and defamation right now.