-- I have to say depends. I would prefer it to be a news and discussion site, but part of that discussion can be about the merits of a theoretical trade, signing, benching, whatever. News, actual news, often comes in the form of what the coach said, the GM said or a player said, even with video to prove it. But lets be honest, most of that is just vapid noise from people trained in "say nothing" media.
-- The trick is the reader. The reader has to develop the skill of assigning a value to what they are reading. Consider the source has become so much more valuable in modern media. No one likes Prisco, or ever agrees with what he says, yet the number of posts about what he says at times is ridiculous. Who cares what he says.
-- It is also cyclical, there is a lot to discuss right now, big wins, big trades, etc. When things are slow, a need to talk about something, anything, leads to some really pointless chatter. I would hate to get too draconian on what you do and what you don't allow.
Mase