I had a thought the other day, Richard Sherman's whole "You Mad Bro?" brand basically started with Tom Brady, prior to that no one outside of Seattle really knew who Richard Sherman was (or cared). We all know the results of XLIX, and outside of the Hawks screwing up that last play (and Patriots executing very well). Tom Brady did drive up for his team's game winning drive and put up 28 points (last I checked the Hawks have a very poor record when the opponent scores over 24 points). Anyway, My thought is "You Mad Bro" = dead brand now. Anyone else feel the same?