What does #1 mean? Should he get the most targets? That's up to the QB, you see you can design a play for someone but you cant force the QB to throw him the ball or maybe he is not open? Is that playcalling? Do you think they draw up plays in the dirt with only one route and one guy to throw it to? It's chemistry it's comfort it's throwing to who is open and that chemistry is developed over time between the QB and the WR, it's trust and it's the assumption the QB even sees them, it assumes the wr is open, it assumes the QB has enough time to find him. This isn't Madden this is real people.