Seems like the NFL wants to own not only the primary, but also the secondary ticket market for their tickets. The secondary market would just be the exchange, like the NYSE, and just taking a fee for each transaction. So they created the NFL ticket exchange which makes it super easy and safe for season ticket holders to sell and buyers to buy. At this time also the lowest cost of the majors (stubhub, etc.). One major component of creating a market is it has to be liquid. If each person who owned season tickets for the sole reason to go to games and maybe sell a game or two they have something else going on and can't make it there is little liquidity. If they sell current season ticket holders an extra set of tickets for the purpose of selling them than they not only create demand, but also a very liquid market.
This sounds like it is happening right now for the Seahawks fans. A lot of the current season ticket holders are scoring extra sets of tickets before the folks who put down a deposit and got in line.
Where am I going with this? Nowhere really. A big fan of the guy just graduating from college and just wants a set of tickets to go watch games and have fun, but also the business side interesting.
12-4? Yes they can...