You keep bringing up anecdotal assumptions based on partial data about younger generation viewership as it pertains to sports, and I'm using actual big jumps in current TV contracts of the power conferencesThe assumption was on future deals in the years to come, not the current ones.
There are some that are forecasting that all sports will see a decline in viewership in the next decade as multiple surveys show a lack of interest in sports amongst the younger generation. Here's one:
An analysis of recent Morning Consult poll results found that Gen Zers currently between ages 13 and 23 are less likely than the general population to identify as sports fans. Fifty-three percent of the 1,000 Gen Zers surveyed considered themselves sports fans, compared with 63 percent of U.S. adults and 69 percent of millennials in a subsequent survey.
An analysis of recent Morning Consult poll results found that Gen Zers currently between ages 13 and 23 are less likely than the general population to identify as sports fans.pro.morningconsult.com
The chart goes on to show that 48% of all adults identify themselves as college football fans while just 37% of Gen Z identifies as CFB fans. A similar 10%+ difference is present in college basketball. If that's true, then Gen Z's offspring will show a continuing disinterest in sports.
Therefore, it's very presumptuous to assume that these deals will get richer or even stay as lucrative as they are today.
Partial data? There's been multiple surveys that have come up with similar results.You keep bringing up anecdotal assumptions based on partial data about younger generation viewership as it pertains to sports, and I'm using actual big jumps in current TV contracts of the power conferences
, including the very one the Huskies and Ducks are going to.
So I have no idea how you can arrive at your anecdotal assumption when all that's happened over the past 20 years is insane tv contract after insane tv contract.
Get back to me when the contracts start shrinking due to lower viewership. Until then, there's no way in hell the Dawgs and Ducks didn't do the right thing for the prosperity and relevance of their schools.
Yeah, that was the year that Oregon State had Ochocinco.I'm a Husky fan, and even I feel sorry for the Cougs, and OSU as well. Remember when Dennis Erickson was the coach at OSU? There was actually a year that I truly believe they were the best team in the country.
Partial data? There's been multiple surveys that have come up with similar results.
I'm not making any assumptions. All I am saying is that it is dangerous to make one, that if these surveys have any accuracy to them at all, that today's contracts will be the high-water mark. I'm not stating that it's a fact, simply a more likely than not possibility as it aligns with my own personal observations.
WSU and OSU made some dangerous assumptions, and now someone is going to have to pay for them:
Washington State is swimming in the same pool of uncertainty and is already in a financial crunch.
Washington State spent millions in the past decade-plus upping in the infrastructure of its athletic facilities with the expectation that TV revenue would help pay some of those bills. The money from current Pac-12 media rights deal never materialized in the way that was hoped and now the Cougars find themselves facing a potential future with significant financial strain.
Washington State announced in June that it was facing an $11.5 million deficit in the athletic department. And getting left out of the current round of realignment is not going to help that financial picture.
Have you read the survey results? They state that Gen Z's interest in all sports is down, about 10% from that of the general population.To think "generation Y and Z viewership on Traditional TV down" = "they don't care about college football" is being short sighted.
Have you read the survey results? They state that Gen Z's interest in all sports is down, about 10% from that of the general population.
I'm not swearing on these surveys as if they're some sort of Holy grail. I'm simply saying that there is some potential trouble on the horizon, that it's dangerous to assume that the market will remain as it is today.
50 years ago, do you know what the top spectator sport in the nation was? Harness racing. Every city with a population over 100K had a racetrack with daily races. Who knows what the future of personal entertainment holds.