Is this the end of the pac?

[SoulfishHawk]

Very? Come on. It's going to skyrocket.

 

[Sgt. Largent]

The assumption was on future deals in the years to come, not the current ones.

There are some that are forecasting that all sports will see a decline in viewership in the next decade as multiple surveys show a lack of interest in sports amongst the younger generation. Here's one:

An analysis of recent Morning Consult poll results found that Gen Zers currently between ages 13 and 23 are less likely than the general population to identify as sports fans. Fifty-three percent of the 1,000 Gen Zers surveyed considered themselves sports fans, compared with 63 percent of U.S. adults and 69 percent of millennials in a subsequent survey.

The Sports Industry’s Gen Z Problem: Fewer Fans, Lower Viewership

An analysis of recent Morning Consult poll results found that Gen Zers currently between ages 13 and 23 are less likely than the general population to identify as sports fans.

pro.morningconsult.com

The chart goes on to show that 48% of all adults identify themselves as college football fans while just 37% of Gen Z identifies as CFB fans. A similar 10%+ difference is present in college basketball. If that's true, then Gen Z's offspring will show a continuing disinterest in sports.

Therefore, it's very presumptuous to assume that these deals will get richer or even stay as lucrative as they are today.

You keep bringing up anecdotal assumptions based on partial data about younger generation viewership as it pertains to sports, and I'm using actual big jumps in current TV contracts of the power conferences
, including the very one the Huskies and Ducks are going to.

So I have no idea how you can arrive at your anecdotal assumption when all that's happened over the past 20 years is insane tv contract after insane tv contract.

Get back to me when the contracts start shrinking due to lower viewership. Until then, there's no way in hell the Dawgs and Ducks didn't do the right thing for the prosperity and relevance of their schools.

 

[RiverDog]

You keep bringing up anecdotal assumptions based on partial data about younger generation viewership as it pertains to sports, and I'm using actual big jumps in current TV contracts of the power conferences
, including the very one the Huskies and Ducks are going to.

So I have no idea how you can arrive at your anecdotal assumption when all that's happened over the past 20 years is insane tv contract after insane tv contract.

Get back to me when the contracts start shrinking due to lower viewership. Until then, there's no way in hell the Dawgs and Ducks didn't do the right thing for the prosperity and relevance of their schools.

Partial data? There's been multiple surveys that have come up with similar results.

I'm not making any assumptions. All I am saying is that it is dangerous to make one, that if these surveys have any accuracy to them at all, that today's contracts will be the high-water mark. I'm not stating that it's a fact, simply a more likely than not possibility as it aligns with my own personal observations.

WSU and OSU made some dangerous assumptions, and now someone is going to have to pay for them:

Washington State is swimming in the same pool of uncertainty and is already in a financial crunch.

Washington State spent millions in the past decade-plus upping in the infrastructure of its athletic facilities with the expectation that TV revenue would help pay some of those bills. The money from current Pac-12 media rights deal never materialized in the way that was hoped and now the Cougars find themselves facing a potential future with significant financial strain.

Washington State announced in June that it was facing an $11.5 million deficit in the athletic department. And getting left out of the current round of realignment is not going to help that financial picture.

MSN

www.msn.com

 

[NoGain]

I'm a Husky fan, and even I feel sorry for the Cougs, and OSU as well. Remember when Dennis Erickson was the coach at OSU? There was actually a year that I truly believe they were the best team in the country.

 

[RiverDog]

I'm a Husky fan, and even I feel sorry for the Cougs, and OSU as well. Remember when Dennis Erickson was the coach at OSU? There was actually a year that I truly believe they were the best team in the country.

Yeah, that was the year that Oregon State had Ochocinco.

This is truly about the rich getting richer and the poor getting poorer.

 

[Sgt. Largent]

Partial data? There's been multiple surveys that have come up with similar results.

I'm not making any assumptions. All I am saying is that it is dangerous to make one, that if these surveys have any accuracy to them at all, that today's contracts will be the high-water mark. I'm not stating that it's a fact, simply a more likely than not possibility as it aligns with my own personal observations.

WSU and OSU made some dangerous assumptions, and now someone is going to have to pay for them:

Washington State is swimming in the same pool of uncertainty and is already in a financial crunch.

Washington State spent millions in the past decade-plus upping in the infrastructure of its athletic facilities with the expectation that TV revenue would help pay some of those bills. The money from current Pac-12 media rights deal never materialized in the way that was hoped and now the Cougars find themselves facing a potential future with significant financial strain.

Washington State announced in June that it was facing an $11.5 million deficit in the athletic department. And getting left out of the current round of realignment is not going to help that financial picture.

MSN

www.msn.com

All your data shows is what sports leagues already know, young people consume media differently than us old farts.

Which is why all these new media deals are multi-faceted contracts across all platforms. Traditional TV, streaming, social media, YouTube, all of it.

To think "generation Y and Z viewership on Traditional TV down" = "they don't care about college football" is being short sighted.

They still care, they still go to college and engage and are passionate about their sports trams. They just consume all that differently.

 

[RiverDog]

To think "generation Y and Z viewership on Traditional TV down" = "they don't care about college football" is being short sighted.

Have you read the survey results? They state that Gen Z's interest in all sports is down, about 10% from that of the general population.

I'm not swearing on these surveys as if they're some sort of Holy grail. I'm simply saying that there is some potential trouble on the horizon, that it's dangerous to assume that the market will remain as it is today.

50 years ago, do you know what the top spectator sport in the nation was? Harness racing. Every city with a population over 100K had a racetrack with daily races. Who knows what the future of personal entertainment holds.

 

[Mix]

Just change it to the LAC-12.

 

[Sgt. Largent]

Have you read the survey results? They state that Gen Z's interest in all sports is down, about 10% from that of the general population.

I'm not swearing on these surveys as if they're some sort of Holy grail. I'm simply saying that there is some potential trouble on the horizon, that it's dangerous to assume that the market will remain as it is today.

50 years ago, do you know what the top spectator sport in the nation was? Harness racing. Every city with a population over 100K had a racetrack with daily races. Who knows what the future of personal entertainment holds.

Sorry dude, that's about as anti pro-active as it gets with this conversation.

It's why the Pac 12 is now dying, because Scott and the other Pac 12 presidents didn't adapt in time to the changing landscape of college football. They thought they'd be just fine.

They lost that bet. As hard as it is to see the demise of the Pac 12, UW and Oregon absolutely made the right decision.

 

[Crizilla]

Pac 12 is done. WSU will join the MWC

/prediction

 

[NoGain]

Pac 12 is done. WSU will join the MWC.

Is this fact? I don't see any breaking news on it.