They should just increase the cost of season tickets to the point where there is little to no profit in reselling them
IMHO we're already there. Tickets have gone up substantially every year for the last five years, and the product on the field hasn't improved in a similar fashion.
My season ticket bill -- eight seats, shared with friends and family -- was nearly $20k this year.
On three occasions last season, I had a couple of extra tickets, and was unable to get face value from anyone for them, and ended up taking friends of friends and eating the cost.
It's not the slam dunk everyone thinks it is -- not everyone is excited to pay $200 or $300 to watch the Cardinals LOL -- there is a row of seats in front of mine where they are clearly owned by a reseller -- those seats were full with opposing fans for the marquee games, and completely empty for games against lesser teams. It's possible they ended up ahead, but it wouldn't surprise me if they lost money, given the cost for the seats and how many of them went empty.
I like the idea of giving season ticket holders additional incentives -- like the Buccaneers who are chalking up a $50 credit for every game that the STH attends, but the credit can only be redeemed at the last home game by the STH. Basically it's a free jacket or jersey if you go to all the games, plus a food and drink fiesta.
With mobile tickets, it would be trivial to have folks use the app to register mobile devices which routinely go to games, and broaden this kind of program so other folks could participate too... i.e. imagine if you got $50 credit for each game you attended, but you could only cash in the credit once per season, and only after amassing a minimum of $200 in credit. This would absolutely advantage the local fan who attends games -- regardless if they had season tickets, or not, you'd just track it on a per mobile device / per app / per Seahawks ticket account, which you have to have to claim your mobile tickets. It would have a very real effect on getting the same fans to show up game after game, regardless if they were season ticket holders or not.
Anyhow, just a few ideas, there are clearly ways to encourage a constant rabid fan base in the building.
Making tickets more expensive just puts more opposing fans in the stadium. They are flying here, paying for hotel, and don't even remotely think twice about paying $800 for a good seat.
I miss the blue collar crowd -- the more expensive the tickets are, the less energy the building has.