Depends on what time you turn on the TV set. The narratives evolve over a four hour window. The pundits know the viewer demographics for any given moment and adjust their narrative accordingly. At 4:00 am Pacific, it is 8:00 am Eastern and the talk is almost exclusively geared toward Eastern markets. At 8:00 am Pacific, it is noon Eastern and the narrative evolves into a more western friendly theme.
The narratives are market driven, profit driven. For example, the Cowboys miraculously beat an 0-2 team that isn't coached to understand the rules and this is the headline story at 04:00 am. If that doesn't wean you from seeking confirmation bias before you take your first sip of coffee, then it is your own fault for subjecting yourself to their story framing. Really, we all learned this in 2005 during the Seahawks first Super Bowl appearance. It was then that I first truly understood that there is no amount of winning or success that can resolve how the narratives from different time zones are being framed.
The stories are not directed at me, because there is less money in it for them. Because of this, I simply do not care about what they say. Their credibility is virtually zero for me although the need to legitimize them is appealing for many Westerners because of some weird need to feel a part of it all.
The NFL understands this. Their profitability tweaks are almost exclusively geared towards the West. The Raiders move to Las Vegas. The Rams and Chargers move to LA. The Seahawks move to the NFC. All of this is/was geared to prop up the marketability of the West Coast. The problem for the NFL is that the West Coast is not infatuated with the Eastern based sports media. In other words, you can't force feed the Cowboys on them in an effort to get them to turn on the TV at 10:00 am for their supposed "second favorite team". If the NFL truly wanted to inject enthusiasm into the West, they could start by adjusting the biased story framing of their own NFL Network instead of moving Western franchises around. That would be a good start to getting that huge LA population into taking interest in Pro Football. Do you think someone from LA wants to listen to relentless, persistent stories of how great Dak Prescott or Cam Newton is?
Living in the State of Washington, this is why I think Gonzaga Basketball is the best media story of the Pacific Northwest. Somehow, that program has become an East Coast darling. There is profitability in that brand to the extent that ESPN will prop up a rather unremarkable basketball conference to get that channel turned on at late night Eastern sports bars. Actually, an improving conference, and not so unremarkable anymore because of this national attention.
