Allow me to put on my Inspector Clouseau hat.
Two motives:
One, thieves knew that the store would be stocked up on expensive gear and thus made their move. Again, where is the distribution chain for selling said pilfered items?
Two, the store went all in on very expensive jerseys that they could not move, because no one is going to impulse buy/make the journey to the Stadiums to buy jerseys they can buy closer to home. Thus, unsold product for one week after the NFC CG will not move for one more week until the SB. Or will take months to sell or they will have to carry until next Sept. Insurance write off.
I make no claim either way. Discuss.