Refereeing complaint

[Basis4day]

I need to see the Ware play in question, but the requirements for the new rule are very specific. Below is the official video describing the scenarios. It is not simply "lowering the head" which i fear many are assuming.

http://www.nflevolution.com/article/vid ... 0000229934

"It is a foul if a runner or tackler initiates forcible contact by delivering a blow with the top/crown of his helmet against an opponent when both players are clearly outside the tackle box (an area extending from tackle to tackle and from three yards beyond the line of scrimmage to the offensive team’s end line). Incidental contact by the helmet of a runner or tackler against an opponent shall not be a foul."

In the video distributed by the NFL, three elements must all be present for a flag to be thrown. The player must a.) line up his opponent, b.) lower his head and c.) deliver a forcible blow with the crown of his helmet.

Ok, there is a play in question with 2:33 left in the 4th where Ware breaks a nice gain and lowers his head. There are two reasons i see based on the above criteria as to why the new helmet rule doesn't apply.

1. Ware doesn't square up the opponent, the hit comes from an angle.
2. It appears to me that the contact was initiated with the right shoulder pad and not the helmet.

It's at about the 6:23 mark of this video:

[youtube]xIW6GJCqnPk[/youtube]