
Link >>> [urltargetblank]http://www.philly.com/philly/sports/eagles/20150322_Kelly_covets_hidden_value_in_his_wide_receivers.html[/urltargetblank]Kelly isn't the only coach to praise performance away from the ball, but he takes it to extremes and has done so since he first became a head coach at Oregon.
Players who were integral to a big play but didn't have the ball in their hands or weren't credited with a tackle are celebrated. Selflessness over selfishness is celebrated. Toughness when it's unconventional - with receivers that often comes in the form of downfield blocking - is celebrated.
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Chip Kelly values running backs above receivers >>> [urltargetblank]http://profootballtalk.nbcsports.com/2015/03/21/chip-kelly-values-running-backs-above-receivers/[/urltargetblank]Kelly seems to place particular emphasis on acquiring wide receivers who are good run blockers. A good block by a receiver downfield can be the difference between a 10-yard run and a 60-yard run, and Kelly thinks a receiver who blocks well can spring as many big plays as a receiver who makes the big plays himself in the passing game.