Theres a point at which the mental tricks to pump up your team start to possibly do the opposite, they start to indicate that team is in your head. Pumping in crowd noise is probably common sense practical preparation..but putting our logo on their field... Obviously Payton knows his team best but I would think as a player I would want my coach to tell me more something along the lines of "Its just another game. We do what we do best, and we win." rather than sort of admit the Seahawks bought a condo 6 weeks ago and now live in his head.