I know this is just adding to the noise, but here's my take on this:
ADB is referencing Russell Wilson, but not in the immediate obvious way. See, Russell has his brand, and since Russell's brand is successful, there may be significant pressure from advertisers and agents to get Baldwin on the same route. Up his credibility and his notoriety, as it were. So, the problem may be that doing what Wilson does would make Baldwin fell insincere and used. Especially since there are plenty of people out there who have used this robotic and fake route before. (Tiger Woods comes to mind.) He is who he wants to be, and I can see him being offended by suggestions he ought to do otherwise.
Maybe that's stretching a little bit, but I do think it fits the facts fairly well, too. (Why ADB doesn't just say this, though...)