I’ve always understood Bill - like Lynch - despised talking to the media but how they talked to the media had nothing to do with how they talk to their players/associates.
The first time I really realized how friendly Bill could be was the week leading up to XLIX. Yes, yes, I get Bill’s M.O. is to always be gracious to opponents but when Pete and Bill we’re on stage together it was quite clear to me his true affection for Pete. He wasn’t just courteous, he was affectionate.
That’s when I realized his cantankerousness towards the media was an act. A good one, but an act none-the-less.
If he doesn’t have to talk to the media he’s quite affable.