General exasperation with the team has the market for both tickets and SBLs plummeting. The idea that SBL owners would be able to sell their license quickly, and perhaps at a profit, has turned out to be a fairy tale.
Browsing the “marketplace” for SBLs, which can be accessed on the Levi’s Stadium site, is discouraging for potential sellers. On Friday there were 1,825 licenses for sale, representing 4,601 seats. Not only is that an increase of nearly 800 from last spring, but also a quick scan of the seven-page list finds dozens of licenses priced below market rate.
Another site totals the number of SBLs sold in the past year: 382. After all, why buy an SBL and a season ticket when single-game seats are available at cut-rate prices from ticket brokers?
Although the 49ers tout the advantages of an SBL — priority access to other events at Levi’s like concerts and world-class soccer games — there’s a big caveat: If you don’t sign up for a season, you’re out of luck for good.
A 49ers spokesman, who would only speak off the record, forwarded a copy of the contract fans signed when they bought a license and season tickets. It says if the license holder does not purchase season tickets by the ticket deadline, he loses the chance to buy this year “and all NFL seasons to follow.”
“They’re in a bind,” said Santa Clara Vice Mayor Teresa O’Neill, who is a member of the city’s Santa Clara Stadium Authority. “If they don’t pay for tickets, they forfeit.”
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