Here's my issue, I just wish they spread the Swift TV time among the other celebs in the crowd. She is a big celebrity, they tend to get airtime on TV for sporting events, but in the case of the SB where you have a TON of celebrities there. And to be honest I am actually a fan who does enjoy seeing which celebrities showed up to a game, so I just wanted to see who else was in the crowd besides her. Basically she's getting the reaction airtime for a team that is typically reserved for the team's owner, GM or even coach.