HawkGA":1v8l92ej said:
So here's where I come down generally on that line of thinking (not the conspiracy but the preferred narrative). I think people often make mistakes, usually for short-sighted reasons. I think we see this all the time when people talk about how leagues do better when big market teams are in the Super Bowl (or World Series or NBA Finals, or whatever). So I think you're right that a changing of the guard storyline might actually be better. But I don't think that's what the NFL would want (again, not saying they would actually try to influence the game, just what PR people would prefer). The reason is that thye know what they have from a marketing position with Peyton. Cam is an unknown relatively speaking.
The NFL's marketing position with Manning is over with the expiration of the game clock regardless of who wins. He's retiring. It's non-factor.
HawkGA":1v8l92ej said:
The big market thing works the same way. Leagues like to see big rating THIS season. But what they ignore is that by having smaller market teams with a chance to win it all, you gain a greater depth of interest in your sport. This pays dividends over the long run, even if it means lower ratings today. Same thing. Cam will probably pay greater dividends over the long run for the league (aside from the obvious "Peyton is retiring (probably) so there aren't really future dividends there anyway") but I think Peyton makes more bank right now.
Neither of them are making the league any money right now, as ad slots for the Super Bowl were sold off way, way before anyone had any idea who was playing in it.
Even if you want to make an argument about future ad sale rates and different teams' abilities to draw in viewership, once you're down to two team which team wins is meaningless.
In terms of the NFL's preferred narrative it basically comes down to four words: Fun, Exciting, Safe, Fair.
All this other narrative stuff matters for talking heads and fans. Luckily for them they're well equipped with cliche narratives regardless of what happens.