Unfortunately, Reich's daughter's hiring makes it seem as if they had planned on hiring him all along, and that interviewing Wilks was just pretense. Appearances matter for things like this.
Also, even if Reich's daughter's hiring is just coincidental, giving her the job when her main qualification appears to be the fact that she's an NFL coach's daughter makes you wonder whether more qualified candidates for her job were overlooked in the process.
Ultimately, Reich may end up being a good choice. The problem is that he failed in Indianapolis, and it underscores the appearance that white coaches can fail and still get another job, whereas a black coach might only get one chance, and even then, a pretty short leash.