Makes perfect sense.
This is actually the issue that will destroy the NFL if left unchecked in a few decades, because it will just feed fan apathy over time. There will no longer be loyal fans left to root for a team in an 'unlucky' market.
The NFL decided (way back in the 80s, 90s) that since the team wears helmets - few fans can really identify with the people as the brand. So they started over emphasizing the QB as the face of the team (even more than normally) in all the branding/marketing. The problem was that QBs were targets for the defense - they got hit a lot and hitting a QB (remember when teams had 3 backup QBs on the roster routinely?) could cause a team to lose its primary bridge to the fans.
Right about the time that Brady/Peyton were duking it out the league decided that the investment in QBs was too important and they added new protections to the QB as well as hamstrung defenses by putting in rules that made the game more slanted toward the offensive passing game. This devalued RBs and it also devalued LBs (but it did put a premium on pass rushers).
The game has shifted to favor the team with the great QB. YOU MUST HAVE A GREAT QB TO BE A COMPETITIVE WINNING TEAM OVER TIME NOW. Decades before, you could be effective in the playoffs with a great RB or a great defense, but now you needed to pick a QB or you have to blow the whole team up and startup over.
Which means that .500 teams are doomed. To hope to succeed in the future they HAVE to turn into a .200 team so they can get the coveted first picks to get the shot at the few great QB prospects (of which only 1 in 5 or so will turn out to be great). You have to lose to spin the wheel and if you miss on the spin, you have to lose again.
Because only a few teams will get a great QB, that leaves most of the other teams left to try to tread water, hope their earlier QB pick will pan out or realize they have to go into losing mode to have a shot at the new "IT" QB that may or may not be the guy they hope he will be.
But no team can expect to be good over time without a great QB, and you normally to not get those without getting an early pick - which requires you to lose often to get. The Seahawks avoided this by getting a 3rd rd pick but the data is clear that getting QBs over time that produce requires getting to the well early.
If only a few teams have hope and the rest have to tear it all down, pretty clear that over time people will just walk away. (See Seattle Mariner fans) The Texans are a good example of a team that would be good in another era but are never going to be bad enough to get a good QB.