Peterson now has a legitimate name in the Conference and not considered a gimmick guy like he was in the Mountain Conference, he can pull recruits in from all over, USC is USC and its history UCLA less then USC but still a big name.
Kelly had name recognition and his Gimmick offense worked for a while in Oregon, right now they and Oregon St are back to being where those weird people come from and what city are those schools close to. It will take a year or two of upsets again for the two Oregon schools to get back on the map. Nike U has to go all in on a coach that will turn it around and actually stay there also for the long haul. I think Washington, Washington St with Leach, Oregon and Oregon St will once again be battling hard for the local guys now and have a chance at least in the short 4 year window, all the schools have a positive perspective right now in some way.