CandlestickBum":3ajz5uo4 said:
Most 49ers fans did not even know that there was this supposed epic "rivalry" until the national media started manufacturing one after last year's game in Seattle.
TBF I don't think there really was a rivalry before Week 16 last year (at least from the 9ers side), given that the 9ers had won their last four meetings with the Hawks and the Hawks hadn't bested them since Week 1 of 2010.
IMO the rivalry is because, in order of importance:
1) They're both now very, very strong teams in the same division (which is really all it takes).
2) The Hawks won in a blowout and became media darlings due to their really historically impressive three game stretch against the Cardinals, Bills, and 9ers, which certainly fueled the fire in the national media.
3) The history between the two coaches and them needling each other, and Carrol finally getting the monkey of his back and besting Harbaugh gave the national media a human-interest story to attach to the rivalry, which blew things out of proportion as well.