The Rams are tanking for the #1 pick.
McVay knows when to hold 'em and when to fold 'em. He needs a franchise QB to turn things around quickly, with how they sold the farm and overextended for a good half decade. It worked and got them a SuperBowl.
But then last season happened, they all got injured and fell apart. He recognized immediately there is no point in continuing down that path and pivoted to this new plan. Blow it up, move pieces, tank for the #1 pick.
It is usually unwise to tank in the NFL. However this is a rare exception. Caleb Williams is the best QB prospect I've ever seen in my many years of studying QB prospects, easily the best since Andrew Luck which was a long time ago at this point believe it or not.
Even if you come up short for the #1 pick, Drake Maye will be on the board who would be the #1 Pick in most NFL Drafts over the last 10 years if not for Caleb Williams. Both of these guys would go ahead of Bryce Young in this last draft.
Once the season plays out more QBs will emerge. I love KJ Jefferson, and he's a mid-round guy currently. He's Cam Newton, but more accurate, and actually a leader instead of a space cadet. This is the best QB class in 20 years.
We're looking at a lopsided year in the NFL, because the Rams aren't the only team that will be tanking for Williams. Add the Cardinals, Buccs, and whoever else gets off to a slow start to the list.
This is not a normal draft upcoming, it is stacked. The first year of NIL money had a lot of underclassmen returning to school that normally would've come out this year. It created a void in '23, they will now be in '24.
Due to this, teams around the league are going to be much quicker to throw in the towel than you're used to seeing. Again, this is not a normal draft coming up, and is why most teams usually wouldn't think of doing it.
How to tank and not make it look like your tanking?
Hold guys out if they have a hangnail, be quicker to put guys on IR. The guys on the field are trying to win, their careers are on the line. You just don't give them the horses to win. Injuries will be an epidemic this year, like you've never seen before, to mask the tanking. The Rams are at the head of the list. Book it.
P.S. Those Rams vs. Cardinals games are going to be hella interesting this year.