Haven't seen this discussed, but my god, whoever decided to play that video once the players came out after the storm delay deserves a freakin' medal.
During the delay, I was nodding off and generally feeling pretty damn lethargic. I think the booze was wearing off and I was bored. But that video was the cure, seemingly for me and nearly everyone in my section. Probably because Macklemore is the hometown hero with a pump up anthem tailor made for sporting events, but to have a 12th man flag heavily featured in that version of the music video was so cool.
Everyone near me absolutely loved it and we really went crazy when it played. We were awake again and ready to be f'ing loud. The rest is history.