Knowing JS, I wouldn't be surprised if it's all misdirection....
1. Slide the kid a few bucks in advance of his big payday to make some tweets about how much he loves Seattle blah blah blah
2. Get ET to make some tweets back about how much he hopes this guy comes to town etc. etc.
3. Some RB needy team ahead of us in the draft gets scared an picks him up a round or two too soon.
4. JS nabs the guy he was really after all along.
Or perhaps he wants people to think he is pulling off this misdirection approach with all the intentions in the world of drafting him.