The media is made up mostly of fans, and it acts like fans. Most fans are story oriented backwards looking Bob Costas types, and from that perspective, what is there to say about Seattle? And it isn't about championships, Just ask Tampa. It is about being feared, and when has Seattle ever been a team that causes fear?
The media bias is real, but like I said, most in the media are fans on some level, and fans have bias. Add to that that most in the media focus on the team brand.
There is only one way to cultivate an enduring NFL brand: Be feared. In big games, bloody media darlings. Look at Baltimore, who has cultivated their brand perfectly. This year they are struggling on defense, but ask the average fan or even media member if that will last, and they will say no way. Baltimore is true to it's brand, and we all know it. So is Pittsburgh. So are the Giants. They bloodied Tom Brady a couple of times, and it established their current brand.
And teams, and players, can't actively court the media to establish a brand, because the media will turn on them like the beast it is. The Jets have tried to do that. Richard Sherman tried to do that. Jeramy Stevens tried to do that.
Nope, there is only one way to establish an enduring brand that cuts through media bias, by having an EFF the rest attitude combined with ruthless football. We aren't there yet, but we are on the right track. Be a bully, run up the score, be feared. Football is gladiatorial, and if you aren't feared, you aren't relevant. Bias is inherent to the sport, but fear is respect in this sport.
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