Why?

This is not like a surprise play. You can run a RB run, QB run or QB pass out of the read option look. Regardless of how often you run it you have all three options available to you.

If you run the read option look and come out with a RB run 100 out of a 100 times then I agree it something that the defense will know is coming, but as long as you give enough qb runs and qb passes out of it to keep the defense honest you have something you can use fairly frequently and as stated above takes a DE out of the game.

Of course you use other plays a lot to but it isn't like running the read option 15 times per game is a bad thing. I just think normal evolution will be more passing by RW and 3-4 runs max to keep reminding teams that the qb run can happen at any given time.

Like Russell Said yesterday, it's the change-up. If there's an opportunity to exploit teams by using it, then it'll come out. And it should stay out until it stops working.

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My milkshake brings all the turtles to the yard.... damn right... and men's room Drakkar... damn right... and men's room Drakkar.

Agree with this 100%!

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People seem to forget what the read option really does. It freezes the Linebackers and slows down the pass rush. It gives QB an extra second to make decisions. And that extra second is sometimes enough for lots of QB to complete a pass and move the chains.
It is another form of misdirection, especially against those huge , fast and quick Defensive linemen, who don't like to have to change directions.

The read option is a super base play for a zone block team. At it's base, it leaves 1 DE or OLB unblocked, forcing 1 defender to make a choice. At the same time, it gives the O-line + TE a man advantage against the rest of the defenders in the box.

If the unblocked guy stays home or drifts out a bit to contain RW he just gives the ball to Lynch and we take what we get. If he crashes down and follows the O-line blocking away from him RW keeps and scoots around the corner. If the CB on that side comes off his man to contain RW, our WR should be open while the safety moves over.

The Bills game had damn near perfect examples of this on all of RW's TD runs, and Lynch's long gainer.