Another reason why Activision/Blizzard is an evil company. That and I want to punch their CEO, Bobby Kotick, in the face for no other reason than he could use one.
I think what EA is doing is much smarter, not that I agree with it, but it is smarter. For all EA games that you want to take online, you need to buy a $10 online add-on. If you purchase the game brand new, the code for going online is free; if you buy it off eBay/Craigslist/Gamestop/etc, you need to pay an additional $10.
My issue is that Activision hasn't been coming up with anything original. It's no different than Bungie releasing another Halo.