kidhawk wrote:There is just too much money involved in keeping the sports away from streaming for me to imagine a change on that in the near future....at least live sports.
Yet, there is tremendous
demand for sports to be available for streaming live online. I'd certainly pay for it.
Sigh...I'll believe sports leagues actually care about their fans when they start proving it with things that matter, like offering live streaming sports online. Freaking non-Americans can buy Sunday Ticket to watch live online, but we can't.
Dollars are king in the sports world, and in America, exclusivity brings ratings which brings in money. The amount of money brought in overseas through tv rights is minuscule in comparison, so it doesn't hurt them to stream it outside the US and in actuality it likely adds to their revenue stream. You or I are only a pittance in revenue compared to what the big television networks can offer. These networks often are lucky to break even on the deals, but they piggy back their NFL ratings to help draw viewers to other programming. I don't see how we could ever expect to compete with that.
Since this is an NFL board, let's use the NFL for our example:
THe NFL averages about 17-20 million viewers at any given time on television.
The NFL makes about $6 billion per year in television revenue.
That means that if every person now watching for free wanted to pitch in to help make up that $6 billion per year in revenue they'd have to ALL pitch in about $300 each, assuming the higher figure of 20 million viewers.
Now, we all know that even with streaming there will still be tv revenue, but it won't continue to climb as it has, and in fact if streaming is allowed, tv revenues will fall dramatically. A huge part of the reason the contracts continue to skyrocket is exclusivity. Lose that and revenue will drop A LOT. I'd say at least in half.
Now consider the American public. You hear the outcry over having to pay for things that they get for free all the time. People have an attitude that if it once wasn't coming out of their pocket, it never should. With that in mind, there's no way you're going to get a majority of those people to pay for the ride. Some will obviously, but they aren't going to want to see prices going up year after year after year.
The NFL has stated their goal is to get to $25 billion in annual revenue. They won't get that out of the pockets of streamers, especially when there are always some illegal free streams coming from somewhere.
With all that said, I think what I would like to see is individual networks getting streaming rights for their broadcasts. They could allow in market areas to stream to customers at a low rate and if you want an out of market game, they could charge more. This would then allow them to continue to stream the advertising and draw in the "ratings" that they so desire, while giving the people what they want. It's a win/win.....of course as long as DirecTV continues to have the NFL package and they continue to pay a premium for that, it's unlikely the networks will be allowed to stream their own broadcasts anytime soon.