In a good year, a typical NFL team makes about $5 million off merchandise sales, which worldwide totaled $3.2 billion in 2006. However, because of a wacky economic scheme, the teams don’t benefit all that much, sharing only about 12% of the wholesale price of an item. So, based on that number, when a superstar’s jersey is sold, each team gets 11 cents a piece.
The profits of a jersey are shared amongst ALL the teams. Every team gets a share of every Russell Wilson or RGIII jersey sold.
IIRC that this rule really pissed off Al Davis and Jerry Jones because the Raiders and Cowboys sell WAY more gear than other franchises, but only get an equal 1/32 of the profits.