New logo, new jerseys. It's at least going to sell more merchandise Lol
The Jaguars have been doing good for themselves trying to change their franchise around from what i can tell. The Gus hire was a good move from them i thought and this new jersey/logo helps create some buzz.
If they let Gus have some power down there (which I think they will), it wouldn't surprise me to see the jaguars trying to build something like Seattle has.