If he is smart and I'd say he is considering he is a Stanford grad, then all this trash talking and getting his name out there is preparing him for his next contract. Not to be the highest paid player from his contract in the NFL, but from his contract+endorsement deals. Think about it, if this guy can continue to keep becoming someone everyone wants to see/hear then his face/mouth will equal advertising dollars not cap dollars. I hope this is what he is going after with all the trash talking because after all Seattle is the team that brought him in, and I'd think to a guy like Sherm that means everything. I guess we'll have to see how the next few years pan out, but I love this dude playing for Seattle and I would hate to see him leave, ever.