#12 FAN is less expensive than customized.
Also, this year, it took Nike a LONG time to have customized jerseys available. This is why I have #12 FAN in grey. Didn't want to wait for customizable jersey.
Further, my wife had just plunked down a serious wad the previous season for authentic #12 PSYCHO for me, so the $$$ goes elsewhere this year.
I would love "PSYCHOBABBLER," but that is one letter too many. To which I say, "Balderdash! If you can fit HOUSHMANZADEH on a shirt, PSYCHOBABBLER will fit!