Could care less about individual awards. Those awards tend to cost the Hawks as a team. A snubbed player seems hungrier/angier and cost less at contract time.
Ezekial 22:29-31 "The people of the land have practiced oppression and committed robbery, and they have wronged the poor and needy and have oppressed the sojourner without justice... Thus I have consumed them with the fire of My wrath.." declares the Lord.