One of Pete's main Mantra's is "It's not about them, it's about us." To paraphrase "We aren't worried about beating them, we are worried about our game."
Most successful coaches teach this way and you'll hear it almost every week from a different player on a different team.
The reason behind this thinking is that the game is all about execution. The coaches consider the other team when drawing up their game plan on how to attack or defend them, then give it to the players to implement. During practice the only thing the players need to focus on is their responsibility and execution. That's what "It's about us" means.
Now players like Russell will study game film for tendencies, and DBs will do the same, but it's not as much about "beating them" as it is about "doing our job to the best of our ability."
I'm not explaining it very well, maybe someone else can take a stab at it.
"God Bless the Seattle Seahawks" Cortez Kennedy