I pre-ordered the Amazon edition primarily for the NFL Sunday Ticket but only after doing due diligence to make sure I wasn't going to be hassled by DirectTV to buy their service.
Today I received an email from Amazon that 100% confirmed you don't have to deal with DirectTV at all to take advantage of the NFL Sunday Ticket. Here's an extract from that email:
Inside each Anniversary Edition case is an insert that looks like the picture to the right (front/back). Don't throw this away! This is your only ticket to watch NFL games every Sunday.
To watch via a PC/Mac browser, go to directv.com/EASpecial, click "Start Watching," and enter the username and password provided. Note: Both the username and password are case sensitive. Please enter these exactly as printed on your insert.
To watch via tablet or mobile device, download the NFL Sunday Ticket app for iOS or Android (compatible devices here). Launch the app and enter the username and password provided. Note: Both the username and password are case sensitive. Please enter these exactly as printed on your insert.
The username and password are on a printed insert that comes into the game. So, you just need to purchase the Anniversary edition for $100 and you have hassle free NFL Sunday ticket on PC, laptop, and mobile devices for the entire year!! I just checked and Amazon still has copies left available to purchase for both the xbox360 and PS4.
http://www.amazon.com/Madden-Anniversar ... B00CF7KVGE